Our two-part mission is to create hip, sustainable, consumer products and safe, economic opportunities for people who need them. We believe a company can and should respect people and nature.
We use environmentally friendly raw materials and leverage technology to minimize our environmental foot print.

The company was founded in June 2004 in New York City by Celine Ruben-Salama with the purpose to create a venue for discourse around that juxtaposition between high-tech and low-tech, urban and organic, progress and tradition, business and art. Born in Nairobi, Kenya and raised in Stockholm, Sweden by environmentalists, Celine has deep personal beliefs in environmental and social consciousness and an artistic yearning for beautiful design in functional items. She is the embodiment of her company; a Finance/IT professional with a design background.